- The basics of inbound marketing and the fundamental terminologies
- Types of content
- Tactics of inbound marketing
- Metrics that matter
Read time: less than 5 minutes (80 words)
Download: Cheat Sheet for Inbound Marketing
Inbound marketing is the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.
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