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What is content in marketing?

Any piece of information that can be used to convey a message to the readers is a content. This takes the shape of article, case study, testimonials, whitepapers, research reports, blog articles, visual images and infographics, videos, podcasts and so on.

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Heart eyes Beautiful  
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Grinning Entertaining  
Open mouth Jaw-dropping  
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Money mouth face Biased  
Triumph Annoying