» Forum » Books & Blog posts » [Book] The M-factor
Posted on February 16, 2015 at 12:36pm Post #1
The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book...

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Ula Zarosa Team
Posted on June 8, 2016 at 12:04pm Post #884
Very useful guide, with loads of tips on how we should build our media presence. It's focused on companies and organizations but you'll find there advice that will be helpful on a personal level as well. Author covers topics like: how to prepare for an interview or any media exposures, including those necessary in crisis. He also explains in details how to build a real relationship with journalists: what they're looking for, how we should prepare press materials for them, how we should communicate and become experts in our field that they're looking for. Great guide for anyone who works in PR for NGOs, companies or startups :)

Posted on August 3, 2016 at 11:22am Post #886
This book can be recommended to people who are dealing with traditional media such as television or radio. Unfortunately there’s relatively little about social media (Facebook or tweeter) – only how important they are and how easily companies’ image in the Internet may be ruined because of silly mistakes or unthoughtful comments. However, the book is full of practical tips how to be a successful radio or TV interviewee: what we should remember during preparing our speech (depending on our aims or audience, making use of EQUALS formula, appropriate language), what we should look like (clothes, make-up) and finally how we should behave during the interview (body language, staying focused etc.).The book contains numerous examples from real life – real companies’ failures and successes (famous cases of good and bad media strategies). What’s more, the book is written in a comprehensive way. Each chapter ends with a summary of the most important things to have in mind while preparing to the interview. The author mainly talks about companies (which media success is important from financial perspective) but most of these tips may be helpful also for non-profit organizations.