Must read for anyone serious about media!
Very useful guide, with loads of tips on how we should build our media presence. It's focused on companies and organizations but you'll find there advice that will be helpful on a personal level as well. Author covers topics like: how to prepare for an interview or any media exposures, including those necessary in crisis. He also explains in details how to build a real relationship with journalists: what they're looking for, how we should prepare press materials for them, how we should communicate and become experts in our field that they're looking for. Great guide for anyone who works in PR for NGOs, companies or startups :)