About

Derek started his long and active career in FMCG marketing as a graduate trainee with Cadbury Schweppes. He progressed to an international marketing role in Smith Kline Beecham (the precursor to GSK) and then became NPD Director for Bass brewers, the UK’s largest brewer. In this senior marketing role he led a team which originated, developed and launched several multimillion pound brands which have stood the test of time to this day. In this latter role he became personally aware of the Marketing Clinic and recognized and actively used its unique methodology on several projects with success as a client.

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