Nick Baldock’s sales career spans over 35 years and embraces a vast array of sales experience from selling encyclopaedias door to door through to selling financial concepts at board level for American Express. He also worked in the highly competitive advertising industry for a number of years with the Daily Mail with a high degree of sales success leading to promotion to sales manager. Nick also spent two years in Sales Recruitment where he was Associate Director – Marketing for James Caan from BBC’s ‘Dragon’s Den’. With James, he pioneered and developed two entirely new concepts to the UK Sales Recruitment industry – one of them making it into the Financial Times in 1987/1988. As a sales trainer for 22 years, his focus is very much on the ‘how to’ rather than some convoluted nice sounding theory that has no application in the real world. Nick’s success stems from a life philosophy “You can achieve anything, provided you want to!” He is a keen runner and has run from Lands End to John O’Groats twice, ran in 15 marathons and has run across Death Valley in California twice. He is also one of the few people to run across America from San Francisco to New York, a distance of 2851 miles.